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Microsoft’s New Research Reveals Which Jobs AI Is Actually Impacting — And Which It Isn’t

SocialHousingAdmin

SocialHousingAdmin

— 2 min read

📄 No Hype. Just Insight.

At SocialHousing.ai, we promised to cut through the noise and bring you only what matters: reliable, practical insight into the real impact of AI. No clickbait, no inflated forecasts, just the facts.

Microsoft’s Latest Research: What’s Really Happening?

A new study from Microsoft, based on anonymised data from over 200,000 real Copilot user sessions, reveals which professions are currently most affected by AI, and which are least.
Key point: This is not projection or assumption, but analysis of actual usage data.

What Does This Mean for Social Housing?

  • AI is already reshaping knowledge work.
    Roles involving report writing, research, documentation, communication, and analysis are among the most AI-applicable, core activities in housing compliance, service design, asset management, and customer engagement.
  • Roles with High AI Applicability:
    • Technical Writers
    • Survey Researchers
    • Customer Service Reps
      These strongly parallel housing sector roles such as tenant communications, void reports, inspection write-ups, and performance summaries.
  • Manual, Field-Based Roles Remain Untouched (for now):
    Roles like repairs operatives, caretakers, and trades staff are comparable to phlebotomists and roofers in the study, areas where “physical skills and human presence” keep AI at bay.

Where’s the Opportunity?

For housing teams juggling limited capacity, rising compliance demands, and pressure to “do more with less", this research signals that AI can already enhance back-office productivity, especially in:

  • Policy writing
  • Data analysis
  • Complaints handling
  • Contract management

Example
Imagine a compliance officer using Copilot to instantly draft and update safety policy documents, cross-referencing the latest regulations and generating action lists from past incident reports. Tasks that took hours now take minutes, freeing up time for more strategic work.

Why Share This?

Whether you’re leading digital transformation, working in compliance, or just curious about where AI is really making a difference, this study is rare:
It’s grounded in real usage—not hype.

📥 Working with AI – Measuring the Occupational Implications of Generative AI (arXiv, July 2025)
(Read the full Microsoft paper for all details and methodology.)

Bottom line:
AI isn’t just coming—in some roles, it’s already here and making a measurable difference in the social housing sector.

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